Our head of insight and social media Rolf Olsen, gives us some insight into the work he has done in the area of social media evaluation and a general state of the nation on this growing channel. 1) Why measuring online buzz can be important (for some clients, not all) There is undoubtedly lots of hype [...]
Archive for the ‘Uncategorized’ Category
Social media; the good, the bad and the ugly
Posted in Uncategorized on October 22, 2009 | Leave a Comment »
Creativity- Currently Advertising’s Greatest Tool
Posted in Uncategorized on October 22, 2009 | Leave a Comment »
As we are in the “greatest [financial] crisis in more than 70 years” [i] return on investment is becomingly increasingly important for brands that choose to advertise. Directors and shareholders want to see a justification for their spend; they need their ads to stand out in the market thus taking the importance of creative to [...]
Google’s Caffeine Injection
Posted in Uncategorized on October 21, 2009 | Leave a Comment »
A new iPhone release, the latest comments on a holiday destination, sometimes you need the latest information written and published in seconds. What if advertiser targeted the audience searching for recent information? Imagine if the Google search results contained all web-content and mixed content published only minutes ago. Google are trialling how they can get [...]
Why the machines aren’t taking over: Behavioural targeting technology is an undeniably powerful tool, but it is still no substitute for human expertise and clever planning.
Posted in Uncategorized on October 21, 2009 | Leave a Comment »
In its infancy, Behavioural targeting was hailed as a ‘Planner-slayer’: a power tool which could find the perfect audience for any campaign, leaving the online planner with very little to do. The reality is that far from delivering instant success, Behavioural Targeting still requires thought, care and testing to make it work. Off-the peg [...]
Will people start paying for online news content?
Posted in Uncategorized on October 21, 2009 | Leave a Comment »
Can online publishers monetise online content. Rupert Murdoch is leading the charge will it happen or work? A recent NMA article “News Corp to build online news consortium” is just one of many stories about how the online publishing community is trying to reverse engineer paid for content into an essentially free online content model. [...]
In-Game Advertising: Why did Barack Obama use In-Game Advertising within his Presidential advertising campaign? What opportunities are there?
Posted in Uncategorized on October 21, 2009 | Leave a Comment »
In-game Advertising (IGA) is what it says on the tin – advertising within games. Those of you who have played computer games may or may not have noticed the advertising within them, but either way there are an ample number of advertising opportunities within these games, so much so that Barack Obama used IGA for [...]
Liverpool beach ball searches
Posted in Uncategorized on October 20, 2009 | Leave a Comment »
As you might expect, following Darren Bent’s freak beach ball goal for Sunderland against Liverpool on Saturday, UK beach ball-related internet searches shot up. As the chart below illustrates, the breadth of searches for the term ‘beach ball’ (which measures the number of different ways that people search for a topic) increased eight-fold last week
Google hits record quarterly profit high (NMA)
Posted in Uncategorized on October 16, 2009 | Leave a Comment »
Google claimed the advertising industry is bouncing back from the economic downturn after posting record profits of $1.64bn (£1bn) for the third quarter. Profits were up 27% year on year for the three months to 30 September, with revenues up by 7% to $5.94bn (£3.64bn). UK revenues were at $765m (£468m) over the quarter, [...]
