Our head of insight and social media Rolf Olsen, gives us some insight into the work he has done in the area of social media evaluation and a general state of the nation on this growing channel. 1) Why measuring online buzz can be important (for some clients, not all) There is undoubtedly lots of hype [...]
Archive for October 22nd, 2009
Social media; the good, the bad and the ugly
Posted in Uncategorized on October 22, 2009 | Leave a Comment »
Creativity- Currently Advertising’s Greatest Tool
Posted in Uncategorized on October 22, 2009 | Leave a Comment »
As we are in the “greatest [financial] crisis in more than 70 years” [i] return on investment is becomingly increasingly important for brands that choose to advertise. Directors and shareholders want to see a justification for their spend; they need their ads to stand out in the market thus taking the importance of creative to [...]
