A new iPhone release, the latest comments on a holiday destination, sometimes you need the latest information written and published in seconds. What if advertiser targeted the audience searching for recent information? Imagine if the Google search results contained all web-content and mixed content published only minutes ago. Google are trialling how they can get [...]
Archive for October 21st, 2009
Google’s Caffeine Injection
Posted in Uncategorized on October 21, 2009 | Leave a Comment »
Why the machines aren’t taking over: Behavioural targeting technology is an undeniably powerful tool, but it is still no substitute for human expertise and clever planning.
Posted in Uncategorized on October 21, 2009 | Leave a Comment »
In its infancy, Behavioural targeting was hailed as a ‘Planner-slayer’: a power tool which could find the perfect audience for any campaign, leaving the online planner with very little to do. The reality is that far from delivering instant success, Behavioural Targeting still requires thought, care and testing to make it work. Off-the peg [...]
Will people start paying for online news content?
Posted in Uncategorized on October 21, 2009 | Leave a Comment »
Can online publishers monetise online content. Rupert Murdoch is leading the charge will it happen or work? A recent NMA article “News Corp to build online news consortium” is just one of many stories about how the online publishing community is trying to reverse engineer paid for content into an essentially free online content model. [...]
In-Game Advertising: Why did Barack Obama use In-Game Advertising within his Presidential advertising campaign? What opportunities are there?
Posted in Uncategorized on October 21, 2009 | Leave a Comment »
In-game Advertising (IGA) is what it says on the tin – advertising within games. Those of you who have played computer games may or may not have noticed the advertising within them, but either way there are an ample number of advertising opportunities within these games, so much so that Barack Obama used IGA for [...]
