Google claimed the advertising industry is bouncing back from the economic downturn after posting record profits of $1.64bn (£1bn) for the third quarter.
Profits were up 27% year on year for the three months to 30 September, with revenues up by 7% to $5.94bn (£3.64bn).
UK revenues were at $765m (£468m) over the quarter, accounting for 13% of its total. This was slightly down from the 14% of total revenues it represented a year ago.
Paid clicks were up by 14% year on year over the quarter and up 4% on the previous quarter, while average cost per clicks were down 6% year on year.
Google CEO Eric Schmidt said the results signified positivity within the market.
“Google had a strong quarter – we saw 7% year-over-year revenue growth despite the tough economic conditions,” he said. “While there is a lot of uncertainty about the pace of economic recovery, we believe the worst of the recession is behind us and now feel confident about investing heavily in our future.”
The news comes in the week that Google agreed a UK ad-sharing revenue deal with Channel 4 to include its long-form content for free on YouTube, as well as launching an auction-based ad model for YouTube videos for the first time (nma 15 October 2009).
